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S. McCabe, The Routledge handbook of tourism marketing. New York: Routledge, 2014 [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265
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S. McCabe, The Routledge handbook of tourism marketing. New York: Routledge, 2014 [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265
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Cabiddu, Francesca, Lui, Tsz-Wai, Piccoli, Gabriele, ‘MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY.’, Annals of Tourism Research, vol. 42, 2013 [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=sph&AN=89279626&site=eds-live&scope=site
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A. Campelo and Edward Elgar Publishing, Handbook on place branding and marketing. Cheltenham, UK: Edward Elgar Publishing Limited [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://www.elgaronline.com/view/9781784718596.xml
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V. T. C. Middleton, Marketing in travel and tourism, 4th ed. Oxford: Butterworth-Heinemann, 2009 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957
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S. McCabe, The Routledge handbook of tourism marketing. New York: Routledge, 2014 [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265
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S. McCabe, The Routledge handbook of tourism marketing. New York: Routledge, 2014 [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265
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V. T. C. Middleton, Marketing in travel and tourism, 4th ed. Oxford: Butterworth-Heinemann, 2009 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957
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G. Hastings and C. Domegan, Social marketing: rebels with a cause, Third edition. Abingdon, Oxon: Routledge, 2018 [Online]. Available: http://www.taylorfrancis.com/start-session?idp=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&redirectUri=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315648590
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G. Hastings and C. Domegan, Social marketing: rebels with a cause, Third edition. Abingdon, Oxon: Routledge, 2018 [Online]. Available: http://www.taylorfrancis.com/start-session?idp=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&redirectUri=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315648590
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V. T. C. Middleton, Marketing in travel and tourism, 4th ed. Oxford: Butterworth-Heinemann, 2009 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957
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Ukpabi, Dandison C.Karjaluoto, Heikki, ‘What drives travelers’ adoption of user-generated content? A literature review’, TOURISM MANAGEMENT PERSPECTIVES;, 2018, doi: 10.1016/j.tmp.2018.03.006. [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edswss&AN=000448054900024&site=eds-live&scope=site
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Lu, WeilinStepchenkova, Svetlana, ‘User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software’, JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT;, 2015, doi: 10.1080/19368623.2014.907758. [Online]. Available: https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edswss&AN=000354253300001&site=eds-live&scope=site
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V. T. C. Middleton, Marketing in travel and tourism, 4th ed. Oxford: Butterworth-Heinemann, 2009 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957
