‘Ansoff Matrix - Wikipedia’. n.d. https://en.wikipedia.org/wiki/Ansoff_Matrix.
Armstrong, Gary, and Philip Kotler. 2015a. Marketing: An Introduction. Twelfth edition. Boston: Pearson. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781292066028.
———. 2015b. Marketing: An Introduction. Twelfth edition. Boston: Pearson. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781292066028.
CABI. n.d. ‘“Visit Soon”: Australia Targets VFR Market in New Campaign’. https://www.cabi.org/leisuretourism/news/23763.
Cabiddu, Francesca, Lui, Tsz-Wai, Piccoli, Gabriele. 2013. ‘MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY.’ Annals of Tourism Research 42. https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=sph&AN=89279626&site=eds-live&scope=site.
Campelo, Adriana and Edward Elgar Publishing. n.d. Handbook on Place Branding and Marketing. Cheltenham, UK: Edward Elgar Publishing Limited. https://uoelibrary.idm.oclc.org/login?url=http://www.elgaronline.com/view/9781784718596.xml.
Cox, Carmen, Wray, Meredith. 2011. ‘Best Practice Marketing for Regional Tourism Destinations.’ Journal of Travel & Tourism Marketing 28 (Issue 5). https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=sph&AN=63000705&site=eds-live&scope=site.
‘Definition of Sustainable Tourism from UNWTO’. n.d. http://sdt.unwto.org/content/about-us-5.
Dwyer, LarryMistilis, Nina. 1999. ‘Development of MICE Tourism in Australia.’ Journal of Convention & Exhibition Management; 1 (Issue 4, p85-100): 85–100. https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=75930971&site=eds-live&scope=site.
Han, WeiMcCabe, ScottWang, YiChong, Alain Yee Loong. 2018. ‘Evaluating User-Generated Content in Social Media: An Effective Approach to Encourage Greater pro-Environmental Behavior in Tourism?’ JOURNAL OF SUSTAINABLE. https://doi.org/10.1080/09669582.2017.1372442.
Hastings, Gerard, and Christine Domegan. 2018a. Social Marketing: Rebels with a Cause. Third edition. Abingdon, Oxon: Routledge. http://www.taylorfrancis.com/start-session?idp=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&redirectUri=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315648590.
———. 2018b. Social Marketing: Rebels with a Cause. Third edition. Abingdon, Oxon: Routledge. http://www.taylorfrancis.com/start-session?idp=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&redirectUri=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315648590.
Hirvonen, Saku, and Tommi Laukkanen. 2014. ‘Brand Orientation in Small Firms: An Empirical Test of the Impact on Brand Performance’. Journal of Strategic Marketing 22 (1): 41–58. https://uoelibrary.idm.oclc.org/login?url=http://www.tandfonline.com/doi/abs/10.1080/0965254X.2013.819372.
Husbands, Winston C. 1986. ‘Periphery Resort Tourism and Tourist — Resident Stress: An Example from Barbados.’ Leisure Studies; 5 (Issue 2, p175-188): 175–88. https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=75610201&site=eds-live&scope=site.
Law, RobQi, ShanshanLeung, Bonnie. 2008. ‘Perceptions of Functionality and Usability on Travel Websites: The Case of Chinese Travelers.’ Asia Pacific Journal of Tourism Research; 13 (Issue 4, p435-445, 11p): 435–45. https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=34849834&site=eds-live&scope=site.
Lu, WeilinStepchenkova, Svetlana. 2015. ‘User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software’. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT; https://doi.org/10.1080/19368623.2014.907758.
McCabe, Scott. 2014a. The Routledge Handbook of Tourism Marketing. New York: Routledge. https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265.
———. 2014b. The Routledge Handbook of Tourism Marketing. New York: Routledge. https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265.
———. 2014c. The Routledge Handbook of Tourism Marketing. New York: Routledge. https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265.
———. 2014d. The Routledge Handbook of Tourism Marketing. New York: Routledge. https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265.
———. 2014e. The Routledge Handbook of Tourism Marketing. New York: Routledge. https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265.
———. 2014f. The Routledge Handbook of Tourism Marketing. New York: Routledge. https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265.
Middleton, Victor T. C. 2009a. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957.
———. 2009b. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957.
———. 2009c. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957.
———. 2009d. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957.
———. 2009e. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957.
———. 2009f. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957.
Page, Stephen, and Joanne Connell. 2014a. Tourism: A Modern Synthesis. Fourth edition. Hampshire: Cengage Learning. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781473705692.
———. 2014b. Tourism: A Modern Synthesis. Fourth edition. Hampshire: Cengage Learning. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781473705692.
Pike, Steven. 2016a. Destination Marketing: Essentials. Second edition. Oxfordshire, [England]: Routledge. http://exeter.eblib.com/patron/FullRecord.aspx?p=4218694.
———. 2016b. Destination Marketing: Essentials. Second edition. Oxfordshire, [England]: Routledge. http://exeter.eblib.com/patron/FullRecord.aspx?p=4218694.
‘Porter’s Generic Strategies - Wikipedia’. n.d. https://en.wikipedia.org/wiki/Porter%27s_generic_strategies.
Rob LawDimitrios BuhalisCihan Cobanoglu. 2014. ‘Progress on Information and Communication Technologies in Hospitality and Tourism’. International Journal of Contemporary Hospitality 26 (5): 727–50. https://doi.org/10.1108/IJCHM-08-2013-0367.
Solomon, Michael R., Gary J. Bamossy, Soren Askegaard, and Margaret K. Hogg. 2016. Consumer Behaviour: A European Perspective. Sixth edition. Harlow, England: Pearson. http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781292116754.
SpringerLink (Online service). 2016. Encyclopedia of Tourism. Edited by Jafar Jafari and Honggen Xiao. Cham: Springer International Publishing. https://fsso.springer.com/federation/init?entityId=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&returnUrl=https://link.springer.com/referencework/10.1007/978-3-319-01384-8.
‘Tourism WA Marketing - YouTube’. n.d. https://www.youtube.com/watch?v=3c_F2xPSC-g.
‘Travel & Tourism Global Economic Impact & Issues’. 2018. 2018. https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwjYwvbeu4vfAhWJUxUIHaXRCvoQFjAAegQICBAC&url=https%3A%2F%2Fwww.wttc.org%2F-%2Fmedia%2Ffiles%2Freports%2Feconomic-impact-research%2Fdocuments-2018%2Fglobal-economic-impact-and-issues-2018-eng.pdf&usg=AOvVaw0XAJJrFVkSjj8Sl4Ud2e0_.
Ukpabi, Dandison C.Karjaluoto, Heikki. 2018. ‘What Drives Travelers’ Adoption of User-Generated Content? A Literature Review’. TOURISM MANAGEMENT PERSPECTIVES; https://doi.org/10.1016/j.tmp.2018.03.006.
‘UNWTO Tourism Highlights: 2018 Edition | World Tourism Organization’. n.d. https://www.e-unwto.org/doi/book/10.18111/9789284419876.
Vargo, Stephen L., and Robert F. Lusch. 2008. ‘Service-Dominant Logic: Continuing the Evolution’. Journal of the Academy of Marketing Science 36 (1): 1–10. https://uoelibrary.idm.oclc.org/login?url=http://link.springer.com/article/10.1007/s11747-007-0069-6.
Vogt, Christine A.1 vogtc@msu.edu. 2011. ‘Customer Relationship Management in Tourism: Management Needs and Research Applications.’ Journal of Travel Research. 50 (Issue 4): 356–64. https://doi.org/10.1177/0047287510368140.
Wang, Youcheng, Abraham Pizam, and ProQuest (Firm). 2011. Destination Marketing and Management: Theories and Applications. Cambridge: CAB International. http://ebookcentral.proquest.com/lib/exeter/detail.action?docID=772203.
‘Your Place or Mine? - YouTube’. n.d. https://www.youtube.com/watch?v=aD7IqLfivtU.