@book{Armstrong_Kotler_2015a, address={Boston}, edition={Twelfth edition}, title={Marketing: an introduction}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781292066028}, publisher={Pearson}, author={Armstrong, Gary and Kotler, Philip}, year={2015} }
@book{Armstrong_Kotler_2015b, address={Boston}, edition={Twelfth edition}, title={Marketing: an introduction}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781292066028}, publisher={Pearson}, author={Armstrong, Gary and Kotler, Philip}, year={2015} }
@article{ title={‘Visit Soon’: Australia targets VFR market in new campaign}, url={https://www.cabi.org/leisuretourism/news/23763}, author={CABI} }
@article{Cabiddu, Francesca, Lui, Tsz-Wai, Piccoli, Gabriele_2013, title={MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY.}, volume={42}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=sph&AN=89279626&site=eds-live&scope=site}, journal={Annals of Tourism Research}, author={Cabiddu, Francesca, Lui, Tsz-Wai, Piccoli, Gabriele}, year={2013} }
@book{Campelo_Edward Elgar Publishing, address={Cheltenham, UK}, title={Handbook on place branding and marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.elgaronline.com/view/9781784718596.xml}, publisher={Edward Elgar Publishing Limited}, author={Campelo, Adriana and Edward Elgar Publishing} }
@article{Cox, Carmen, Wray, Meredith_2011, title={Best Practice Marketing for Regional Tourism Destinations.}, volume={28}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=sph&AN=63000705&site=eds-live&scope=site}, number={Issue 5}, journal={Journal of Travel & Tourism Marketing}, author={Cox, Carmen, Wray, Meredith}, year={2011} }
@article{Dwyer, LarryMistilis, Nina_1999, title={Development of MICE Tourism in Australia.}, volume={1}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=75930971&site=eds-live&scope=site}, number={Issue 4, p85-100}, journal={Journal of Convention & Exhibition Management;}, author={Dwyer, LarryMistilis, Nina}, year={1999}, pages={85–100} }
@article{Han, WeiMcCabe, ScottWang, YiChong, Alain Yee Loong_2018, title={Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edswss&AN=000429993000006&site=eds-live&scope=site}, DOI={10.1080/09669582.2017.1372442}, journal={JOURNAL OF SUSTAINABLE}, author={Han, WeiMcCabe, ScottWang, YiChong, Alain Yee Loong}, year={2018} }
@book{Hastings_Domegan_2018a, address={Abingdon, Oxon}, edition={Third edition}, title={Social marketing: rebels with a cause}, url={http://www.taylorfrancis.com/start-session?idp=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&redirectUri=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315648590}, publisher={Routledge}, author={Hastings, Gerard and Domegan, Christine}, year={2018} }
@book{Hastings_Domegan_2018b, address={Abingdon, Oxon}, edition={Third edition}, title={Social marketing: rebels with a cause}, url={http://www.taylorfrancis.com/start-session?idp=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&redirectUri=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315648590}, publisher={Routledge}, author={Hastings, Gerard and Domegan, Christine}, year={2018} }
@article{Hirvonen_Laukkanen_2014, title={Brand orientation in small firms: an empirical test of the impact on brand performance}, volume={22}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.tandfonline.com/doi/abs/10.1080/0965254X.2013.819372}, number={1}, journal={Journal of Strategic Marketing}, author={Hirvonen, Saku and Laukkanen, Tommi}, year={2014}, month={Jan}, pages={41–58} }
@article{Husbands, Winston C._1986, title={Periphery resort tourism and tourist — resident stress: an example from Barbados.}, volume={5}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=75610201&site=eds-live&scope=site}, number={Issue 2, p175-188}, journal={Leisure Studies;}, author={Husbands, Winston C.}, year={1986}, pages={175–188} }
@article{Law, RobQi, ShanshanLeung, Bonnie_2008, title={Perceptions of Functionality and Usability on Travel Websites: The Case of Chinese Travelers.}, volume={13}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=34849834&site=eds-live&scope=site}, number={Issue 4, p435-445, 11p}, journal={Asia Pacific Journal of Tourism Research;}, author={Law, RobQi, ShanshanLeung, Bonnie}, year={2008}, pages={435–445} }
@article{Lu, WeilinStepchenkova, Svetlana_2015, title={User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edswss&AN=000354253300001&site=eds-live&scope=site}, DOI={10.1080/19368623.2014.907758}, journal={JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT;}, author={Lu, WeilinStepchenkova, Svetlana}, year={2015} }
@book{McCabe_2014a, address={New York}, title={The Routledge handbook of tourism marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265}, publisher={Routledge}, author={McCabe, Scott}, year={2014} }
@book{McCabe_2014b, address={New York}, title={The Routledge handbook of tourism marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265}, publisher={Routledge}, author={McCabe, Scott}, year={2014} }
@book{McCabe_2014c, address={New York}, title={The Routledge handbook of tourism marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265}, publisher={Routledge}, author={McCabe, Scott}, year={2014} }
@book{McCabe_2014d, address={New York}, title={The Routledge handbook of tourism marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265}, publisher={Routledge}, author={McCabe, Scott}, year={2014} }
@book{McCabe_2014e, address={New York}, title={The Routledge handbook of tourism marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265}, publisher={Routledge}, author={McCabe, Scott}, year={2014} }
@book{McCabe_2014f, address={New York}, title={The Routledge handbook of tourism marketing}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.routledgehandbooks.com/doi/10.4324/9781315858265}, publisher={Routledge}, author={McCabe, Scott}, year={2014} }
@book{Middleton_2009a, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C.}, year={2009} }
@book{Middleton_2009b, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C.}, year={2009} }
@book{Middleton_2009c, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C.}, year={2009} }
@book{Middleton_2009d, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C.}, year={2009} }
@book{Middleton_2009e, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C.}, year={2009} }
@book{Middleton_2009f, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780080942957}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C.}, year={2009} }
@book{Page_Connell_2014a, address={Hampshire}, edition={Fourth edition}, title={Tourism: a modern synthesis}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781473705692}, publisher={Cengage Learning}, author={Page, Stephen and Connell, Joanne}, year={2014} }
@book{Page_Connell_2014b, address={Hampshire}, edition={Fourth edition}, title={Tourism: a modern synthesis}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781473705692}, publisher={Cengage Learning}, author={Page, Stephen and Connell, Joanne}, year={2014} }
@book{Pike_2016a, address={Oxfordshire, [England]}, edition={Second edition}, title={Destination marketing: essentials}, url={http://exeter.eblib.com/patron/FullRecord.aspx?p=4218694}, publisher={Routledge}, author={Pike, Steven}, year={2016} }
@book{Pike_2016b, address={Oxfordshire, [England]}, edition={Second edition}, title={Destination marketing: essentials}, url={http://exeter.eblib.com/patron/FullRecord.aspx?p=4218694}, publisher={Routledge}, author={Pike, Steven}, year={2016} }
@article{Rob LawDimitrios BuhalisCihan Cobanoglu_2014, title={Progress on information and communication technologies in hospitality and tourism}, volume={26}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsemr&AN=edsemr.10.1108.IJCHM.08.2013.0367&site=eds-live&scope=site}, DOI={10.1108/IJCHM-08-2013-0367}, number={5}, journal={International Journal of Contemporary Hospitality}, author={Rob LawDimitrios BuhalisCihan Cobanoglu}, year={2014}, pages={727–750} }
@book{Solomon_Bamossy_Askegaard_Hogg_2016, address={Harlow, England}, edition={Sixth edition}, title={Consumer behaviour: a European perspective}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9781292116754}, publisher={Pearson}, author={Solomon, Michael R. and Bamossy, Gary J. and Askegaard, Soren and Hogg, Margaret K.}, year={2016} }
@book{SpringerLink (Online service)_2016, address={Cham}, title={Encyclopedia of Tourism}, url={https://fsso.springer.com/federation/init?entityId=https%3A%2F%2Felibrary.exeter.ac.uk%2Fidp%2Fshibboleth&returnUrl=https://link.springer.com/referencework/10.1007/978-3-319-01384-8}, publisher={Springer International Publishing}, author={SpringerLink (Online service)}, editor={Jafari, Jafar and Xiao, Honggen}, year={2016} }
@article{Ukpabi, Dandison C.Karjaluoto, Heikki_2018, title={What drives travelers’ adoption of user-generated content? A literature review}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edswss&AN=000448054900024&site=eds-live&scope=site}, DOI={10.1016/j.tmp.2018.03.006}, journal={TOURISM MANAGEMENT PERSPECTIVES;}, author={Ukpabi, Dandison C.Karjaluoto, Heikki}, year={2018} }
@article{Vargo_Lusch_2008, title={Service-dominant logic: continuing the evolution}, volume={36}, url={https://uoelibrary.idm.oclc.org/login?url=http://link.springer.com/article/10.1007/s11747-007-0069-6}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Vargo, Stephen L. and Lusch, Robert F.}, year={2008}, month={Mar}, pages={1–10} }
@article{Vogt, Christine A.1 vogtc@msu.edu_2011, title={Customer Relationship Management in Tourism: Management Needs and Research Applications.}, volume={50}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=61767576&site=eds-live&scope=site}, DOI={10.1177/0047287510368140}, number={Issue 4}, journal={Journal of Travel Research.}, author={Vogt, Christine A.1 vogtc@msu.edu}, year={2011}, pages={356–364} }
@book{Wang_Pizam_ProQuest (Firm)_2011, address={Cambridge}, title={Destination marketing and management: theories and applications}, url={http://ebookcentral.proquest.com/lib/exeter/detail.action?docID=772203}, publisher={CAB International}, author={Wang, Youcheng and Pizam, Abraham and ProQuest (Firm)}, year={2011} }
@misc{Travel & Tourism Global Economic Impact & Issues_2018, url={https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwjYwvbeu4vfAhWJUxUIHaXRCvoQFjAAegQICBAC&url=https%3A%2F%2Fwww.wttc.org%2F-%2Fmedia%2Ffiles%2Freports%2Feconomic-impact-research%2Fdocuments-2018%2Fglobal-economic-impact-and-issues-2018-eng.pdf&usg=AOvVaw0XAJJrFVkSjj8Sl4Ud2e0_}, year={2018} }
@misc{UNWTO Tourism Highlights: 2018 Edition | World Tourism Organization, url={https://www.e-unwto.org/doi/book/10.18111/9789284419876} }
@misc{Tourism WA marketing - YouTube, url={https://www.youtube.com/watch?v=3c_F2xPSC-g} }
@misc{Porter’s generic strategies - Wikipedia, url={https://en.wikipedia.org/wiki/Porter%27s_generic_strategies} }
@misc{Ansoff Matrix - Wikipedia, url={https://en.wikipedia.org/wiki/Ansoff_Matrix} }
@misc{Your place or mine? - YouTube, url={https://www.youtube.com/watch?v=aD7IqLfivtU} }
@misc{Definition of Sustainable Tourism from UNWTO, url={http://sdt.unwto.org/content/about-us-5} }
