1
Management - LibGuides at University of Exeter. http://libguides.exeter.ac.uk/ManagementHomePage
2
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
3
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
4
Ansoff HI. Strategies for Diversification [in] Harvard Business Review. Harvard Business Review 1957;35:113–24.https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6769323&site=ehost-live
5
El-Ansary AI. Marketing Strategy: Taxonomy and Frameworks [in] European Business Review. European Business Review 2006;18:266–93.https://search.proquest.com/docview/225427491/4D557C493CEA433DPQ/1?accountid=10792
6
Harvard business review. Published Online First: 1937.https://exeter.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991012427109707446&context=L&vid=44UOEX_INST:default
7
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
8
Harvard business review. Published Online First: 1937.https://exeter.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991012427109707446&context=L&vid=44UOEX_INST:default
9
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
10
Morris B. Holbrook and Elizabeth C. Hirschman. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun [in] Journal of Consumer Research. Journal of Consumer Research 1982;9:132–40.https://uoelibrary.idm.oclc.org/login?url=http://www.jstor.org/stable/2489122?seq=1#page_scan_tab_contents
11
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
12
Russell W. Belk. Possessions and the Extended Self [in] Journal of Consumer Research. Journal of Consumer Research 1988;15:139–68.https://uoelibrary.idm.oclc.org/login?url=http://www.jstor.org/stable/2489522
13
Aaker JL. Dimensions of Brand Personality [in] Journal of Marketing Research. Journal of Marketing Research 1997;34. doi:10.2307/3151897
14
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
15
Advertising Age. http://lib.exeter.ac.uk/record=b2470381~S6
16
Campaign. http://lib.exeter.ac.uk/record=b2472723~S6
17
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
18
Baines, Paul. Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165
19
Lovelock C, Gummesson E. Whither Services Marketing? Journal of Service Research 2004;7:20–41.http://journals.sagepub.com/doi/10.1177/1094670504266131
