@article{Aaker_1997, title={Dimensions of Brand Personality [in] Journal of Marketing Research}, volume={34}, DOI={10.2307/3151897}, number={3}, journal={Journal of Marketing Research}, author={Aaker, Jennifer L.}, year={1997} }
@article{Ansoff_1957, title={Strategies for Diversification [in] Harvard Business Review}, volume={35}, url={https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6769323&site=ehost-live}, number={5}, journal={Harvard Business Review}, author={Ansoff, H. Igor}, year={1957}, pages={113–124} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@book{Baines, Paul, edition={Fourth edition / Paul Baines, Chris Fill, Sara Rosengren.}, title={Marketing. [electronic resource]}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165}, author={Baines, Paul} }
@article{El-Ansary_2006, title={Marketing Strategy: Taxonomy and Frameworks [in] European Business Review}, volume={18}, url={https://search.proquest.com/docview/225427491/4D557C493CEA433DPQ/1?accountid=10792}, number={4}, journal={European Business Review}, author={El-Ansary, Adel I.}, year={2006}, pages={266–293} }
@article{Lovelock_Gummesson_2004, title={Whither Services Marketing?}, volume={7}, url={http://journals.sagepub.com/doi/10.1177/1094670504266131}, number={1}, journal={Journal of Service Research}, author={Lovelock, Christopher and Gummesson, Evert}, year={2004}, month={Aug}, pages={20–41} }
@article{Morris B. Holbrook and Elizabeth C. Hirschman_1982, title={The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun [in] Journal of Consumer Research}, volume={9}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.jstor.org/stable/2489122?seq=1#page_scan_tab_contents}, number={2}, journal={Journal of Consumer Research}, publisher={Oxford University Press}, author={Morris B. Holbrook and Elizabeth C. Hirschman}, year={1982}, pages={132–140} }
@article{Russell W. Belk_1988, title={Possessions and the Extended Self [in] Journal of Consumer Research}, volume={15}, url={https://uoelibrary.idm.oclc.org/login?url=http://www.jstor.org/stable/2489522}, number={2}, journal={Journal of Consumer Research}, publisher={Oxford University Press}, author={Russell W. Belk}, year={1988}, pages={139–168} }
@article{Harvard business review_1937a, address={Boston}, url={https://exeter.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991012427109707446&context=L&vid=44UOEX_INST:default}, publisher={Harvard Business Review}, year={1937} }
@article{Harvard business review_1937b, address={Boston}, url={https://exeter.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991012427109707446&context=L&vid=44UOEX_INST:default}, publisher={Harvard Business Review}, year={1937} }
@misc{Management - LibGuides at University of Exeter, url={http://libguides.exeter.ac.uk/ManagementHomePage} }
@article{Advertising Age, url={http://lib.exeter.ac.uk/record=b2470381~S6} }
@article{Campaign, url={http://lib.exeter.ac.uk/record=b2472723~S6} }
