[1]
Aaker, J.L. 1997. Dimensions of Brand Personality [in] Journal of Marketing Research. Journal of Marketing Research. 34, 3 (1997). DOI:https://doi.org/10.2307/3151897.
[2]
Ansoff, H.I. 1957. Strategies for Diversification [in] Harvard Business Review. Harvard Business Review. 35, 5 (1957), 113–124.
[3]
Baines, Paul Marketing. [electronic resource].
[4]
Baines, Paul Marketing. [electronic resource].
[5]
Baines, Paul Marketing. [electronic resource].
[6]
Baines, Paul Marketing. [electronic resource].
[7]
Baines, Paul Marketing. [electronic resource].
[8]
Baines, Paul Marketing. [electronic resource].
[9]
Baines, Paul Marketing. [electronic resource].
[10]
Baines, Paul Marketing. [electronic resource].
[11]
El-Ansary, A.I. 2006. Marketing Strategy: Taxonomy and Frameworks [in] European Business Review. European Business Review. 18, 4 (2006), 266–293.
[12]
Lovelock, C. and Gummesson, E. 2004. Whither Services Marketing? Journal of Service Research. 7, 1 (Aug. 2004), 20–41.
[13]
Management - LibGuides at University of Exeter: http://libguides.exeter.ac.uk/ManagementHomePage.
[14]
Morris B. Holbrook and Elizabeth C. Hirschman 1982. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun [in] Journal of Consumer Research. Journal of Consumer Research. 9, 2 (1982), 132–140.
[15]
Russell W. Belk 1988. Possessions and the Extended Self [in] Journal of Consumer Research. Journal of Consumer Research. 15, 2 (1988), 139–168.
[16]
Advertising Age.
[17]
Campaign.
[18]
1937. Harvard business review. (1937).
[19]
1937. Harvard business review. (1937).